Naya AI Raises £320k to Build the Sales OS for Small Businesses

For the last year, we have been building the complete AI sales operating system for small businesses. Naya is not merely an AI voice agent, an outreach tool or a CRM. It is the sales brain behind the business: a connected system that helps small teams find leads, enrich them, reach out across channels, answer and make calls, qualify prospects, follow up, book conversations and keep the sales process moving.

“Naya is giving small businesses the power to compete beyond their size. Their AI sales platform for small businesses brings lead generation, customer conversations and consistent follow-up and speed to lead into one connected system, helping owners win customers while staying focused on running their business. With paying customers and revenue already established, Naya is turning that ambition into a commercial reality. We backed Possible and the team because they understand the sales challenges small businesses face and have the vision to change what is possible for them. We believe Naya will become an essential part of how small businesses grow.”

— Ed Stevenson, Fund Principal at SFC Capital

Why We Are Building Naya

Small businesses should not lose revenue because they lack the sales infrastructure larger companies take for granted. Large companies can afford sales teams, SDRs, CRMs, call handlers, operations teams, outreach tools, enrichment platforms, reporting systems and follow-up processes. Small businesses often have to manage the same work with one founder, one small team or one overstretched operator.

That creates a gap. A lead comes in, but nobody responds quickly enough. A prospect is interested, but no one follows up. A contact list exists, but no one has time to enrich it properly. A campaign generates enquiries, but qualification is inconsistent. A call is missed, a message is forgotten, a booking is delayed and revenue quietly disappears.

For many small businesses, the problem is not ambition. It is infrastructure. Naya exists to close that gap.

The Sales Brain Behind the Business

Naya is building the complete sales OS for small businesses. We are not focused on only one part of the sales process. We are building the connected layer that supports the full journey from lead discovery to conversion.

Lead prospecting and enrichment help a business define its target market, identify suitable opportunities and add useful context before outreach begins.

Response and follow-up workflows help new enquiries receive a timely first response, continue the approved cadence, stop when someone opts out and book the next conversation.

The AI voice agent can answer, qualify and book through natural inbound and approved outbound calls, with clear handoff rules when a person should step in.

Together, these capabilities help a small team find leads, understand them, engage them across channels, qualify demand, follow up consistently, book the next step and keep the sales process moving.

The goal is simple: help small businesses turn more interest into qualified conversations without needing to build a large sales team.

More Than Voice AI

Voice AI is an important part of what we do, but it is not the whole story. A voice agent can answer a call. Selling requires more: knowing who to contact, what context matters, when to reach out, how to qualify a lead, when to follow up, when to book the next step and how to keep the process moving.

That is why Naya is built as a sales operating system rather than a separate voice layer. Most tools focus on one part of the process. Naya connects the workflow.

What We Have Built So Far

Our product is live and trained on more than 400 hours of real-world sales conversations. Our first clients were acquired organically through the product itself.

These early signals matter because they show that the problem is real, the need is urgent and small businesses are ready for better sales infrastructure.

A Word About Our Mission

“At Naya, we want to be the reason more small businesses succeed,” said Possible Etumnu, CEO and Co-founder of Naya AI.

“Small businesses are not failing because they lack ambition. Many are losing opportunities because they do not have the sales infrastructure to find, follow up with, qualify and convert customers at the speed the market now demands. Naya is building the complete sales operating system that gives small businesses that capability without requiring them to hire a large sales team.”

What This Funding Enables

This funding will help us accelerate customer acquisition, expand our market reach, grow the team and continue building the product capabilities small businesses need to compete more effectively.

Our focus will include improving lead prospecting and enrichment, expanding multichannel outreach, strengthening voice-agent performance across inbound and outbound sales use cases, improving qualification and follow-up automation, deepening booking and conversion workflows, and supporting more small businesses with practical AI sales infrastructure.

At a Glance

• £320,000 seed funding raised
• The round includes investment from SFC Capital
• Naya is building the complete AI sales OS for small businesses
• The product is live and trained on 400+ hours of real-world sales conversations
• The first clients were acquired organically using the platform
• Funding will support customer acquisition, team growth and further product development

What Comes Next

In the coming months, we will focus on expanding Naya's reach, supporting more small businesses and continuing to develop the infrastructure that helps small teams run more sophisticated sales operations.

We believe the future of small-business sales will not be built from disconnected tools. It will be built around connected systems that can find, enrich, engage, qualify, follow up with and convert customers. That is what we are building at Naya.

If your business is losing opportunities because leads are not being found, followed up with, qualified or booked consistently, book a strategy call. Naya can help turn more interest into qualified conversations without requiring a large sales team.

About Naya AI

Naya AI builds an AI-powered sales operating system for small and medium-sized businesses. The platform helps businesses prospect for leads, enrich contact data, run multichannel outreach, make and receive calls, qualify prospects, follow up automatically and book appointments.

Naya gives small businesses access to the kind of connected sales infrastructure usually available only to larger companies.

Naya AI is operated by Naya Systems Ltd and is based in Sheffield, UK. Contact: hello@nayaai.io